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Manchester United Golf Range Development

Challenge

  • Manchester United in partnership with TaylorMade were seeking to re-invent their golf gifting range
  • TaylorMade came to Your Own Brand to re design the retail range
  • Looking for better designs and better materials

Action

  • Designed a full range for the biggest football club in the world
  • New products
  • New packaging

Outcome

  • Ranges available in the Old Trafford Mega store and the Man U online store
  • Sell through on new ranges increased six-fold year on year
  • Ranges included – BROLI, CADDI, LUMI, MISSION AND IBOX