Manchester United Golf Range Development Case Study
Challenge
- Manchester United in partnership with TaylorMade were seeking to re-invent their golf gifting range
- TaylorMade came to Your Own Brand to re design the retail range
- Looking for better designs and better materials
Action
- Designed a full range for the biggest football club in the world
- New products
- New packaging
Outcome
- Ranges available in the Old Trafford Mega store and the Man U online store
- Sell through on new ranges increased six-fold year on year
- Ranges included – BROLI, CADDI, LUMI, MISSION AND IBOX