Jumeirah Golf Estates Case Study
Challenge
Jumeirah Golf Estates were looking for a fresh new product rangeThe challenge was to create a fully comprehensive range covering a variety of client requirements
Action
- Your Own Brand design team created a new unique range
- Designed and manufactured 4 unique collections for the resort
Outcome
- Core Collection – Designed in club colours, this is a collection that will run for several seasons.
- Premium Collection – Feature iLogo, aimed to target the customer looking for a more premium product with an understated design
- Capsule Collection – An trend-based collection that will run for 2019/20
- Tournament Collection – A collection that tells the story of the DP World Tour Championship