Design Your Own

European Tour British Masters Case Study


  • The European Tour were looking for a fresh new product range
  • Looking for improved packaging to help sell through
  • Improved Point-of-Sale
  • Tie into Callaway branded product as a sponsor of the tour
European Tour British Masters


  • Your Own Brand design team created a new unique range
  • Created a range with a design language that could be adapted for all tour events
  • Worked in conjunction with the European Tour Brand Guidelines
European Tour British Masters


  • A new range on sale for the first Event at the British Masters
  • New packaging helping to improve sell through
  • Improved look and feel in store due to new POS